§ 20-57. Ownership designation; color scheme.
Subject to approval of the manager, each franchisee shall adopt a color scheme for painting the franchisee's taxicabs distinct from that of any other operator, and may adopt an identifying design, monogram, or other insignia. All taxicabs of each operation shall be of the same color scheme. Every franchisee operating more than one taxicab in the town shall assign different numbers to each taxicab. The name and telephone number of the taxicab company shall be painted with permanent paint on each side and on the rear of each taxicab with legible letters and numbers not less than three and one-half (3½) inches in height nor more than five (5) inches in height and spaced at least one inch apart.
Colors of paint to be used for lettering and numbering shall be of sharp contrast with color of surface paint to which this is applied, so as to be legible and visible at a reasonable distance, including at night with street lights. No lettering or numbers shall be affixed in any manner which can be removed or detached to conceal the identification of such taxicab company or taxicab number.
No vehicle subject to this chapter shall be authorized to operate if the color scheme, identifying design, monogram, or insignia to be used thereon shall, in the determination of the manager, conflict with, imitate, or substantially resemble any color scheme, identifying design, monogram, or insignia used by another taxicab franchise. If the color scheme, identifying design, monogram, or insignia thereof is changed or altered after the franchise is issued so as to, in the opinion of the manager, conflict with, imitate, or substantially resemble any color scheme, identifying design, monogram, or insignia used by any other operator in such a manner as to be misleading or tend to deceive the public, the vehicle permit covering such taxicab(s) shall be suspended or revoked until the taxicabs are in compliance with this chapter.
No vehicle shall be operated as a taxicab until the same has been painted, numbered, and lettered as required by this section.
(Ord. No. 86-5-12/O-2, § 1)